Transform Your Business with Melissa Fors Shackelford

Fractional Chief Marketing & Growth Officer

Provide executive-level marketing leadership without the full-time commitment
Build and scale marketing teams, infrastructure, and programs aligned to growth goals
Drive strategic marketing initiatives that accelerate revenue, brand equity, and market positioning

Marketing and Growth Consulting

Develop and execute go-to-market strategies that drive measurable results
Optimize marketing operations, campaigns, and customer engagement across channels
Identify new market opportunities and design data-driven growth roadmaps

Startup Advising

Support early-stage companies with brand building, customer acquisition, and market entry strategies
Advise founders on aligning marketing with funding milestones and scaling efficiently
Mentor marketing teams to accelerate execution, foster innovation, and build sustainable growth engines

Executive Coaching

I coach senior leaders through their highest-stakes stretches. New mandate, team in flux, a quarter that has to land. The shift I drive: out of reactive firefighting, into deliberate strategic leadership.

I integrate data, not just dialogue. Psychometric assessments, 360 feedback, and session insight synthesized into one development picture — so we work on what moves performance, not what surfaces in the moment.

Leaders who scale themselves. They build accountable teams, delegate real decision authority, and earn the influence that comes from being trusted at the most senior tables.

Workshops and Keynote Speaking Engagements

Inspire and energize your team with dynamic 1-hour keynotes on marketing leadership, the ethics of marketing, Trust in an AI age, purpose-driven growth, and brand storytelling
Dive deeper with 2-hour tactical marketing workshops designed to bridge strategy and execution
Lead powerful half-day Purpose Workshops to help organizations uncover, articulate, and activate their authentic brand purpose