Melissa's Signature Talks
AI Can't Rebuild Trust: The Human Side of Innovation in Healthcare
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
The Hidden Power of Purpose: Why Meaning, Not Metrics, Will Shape Your Future
Keynote: Technology can scale access, but it cannot manufacture trust. This keynote reframes innovation around human proof, clarity, and accountability so adoption becomes possible. As a healthcare marketing consultant, I emphasize the importance of trust in brand strategy consulting, especially in the realm of AI and automation. Audience
Keynote: Technology can scale access, but it cannot manufacture trust. This keynote reframes innovation around human proof, clarity, and accountability so adoption becomes possible. As a healthcare marketing consultant, I emphasize the importance of trust in brand strategy consulting, especially in the realm of AI and automation. Audience leaves with: Trust-by-Design framework, messaging do's and don's for AI and automation, a simple model for measuring trust beyond satisfaction scores, and insights from a startup advisor on how to build a trustworthy brand.
The Hidden Power of Purpose: Why Meaning, Not Metrics, Will Shape Your Future
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
The Hidden Power of Purpose: Why Meaning, Not Metrics, Will Shape Your Future
Keynote: Metrics matter, but meaning is what people follow. This keynote offers leaders a clear way to use purpose as a decision tool that drives loyalty, resilience, and long-term results, much like effective brand strategy consulting does. Audience members will leave with a Purpose-to-Decision filter, insights on what purpose looks like
Keynote: Metrics matter, but meaning is what people follow. This keynote offers leaders a clear way to use purpose as a decision tool that drives loyalty, resilience, and long-term results, much like effective brand strategy consulting does. Audience members will leave with a Purpose-to-Decision filter, insights on what purpose looks like in practice behaviors, and a balanced measurement approach that connects meaning to performance, essential for healthcare marketing consultants and startup advisors alike.
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
Keynote: Purpose does not replace performance; it enhances it. This session equips marketers, including those in brand strategy consulting and healthcare marketing consulting, to align brand and culture, create high-impact campaigns, and demonstrate results with credibility. Audience members will leave with a purpose-led campaign brief te
Keynote: Purpose does not replace performance; it enhances it. This session equips marketers, including those in brand strategy consulting and healthcare marketing consulting, to align brand and culture, create high-impact campaigns, and demonstrate results with credibility. Audience members will leave with a purpose-led campaign brief template, a messaging architecture that ties to outcomes, and a KPI map that connects purpose to action and conversion, invaluable for startup advisors looking to drive success.
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
Harnessing Purpose: How Marketers can Lead with Meaning and Still Drive Results
Keynote: Stigma quietly erodes trust, engagement, and outcomes. This session, led by a healthcare marketing consultant, shows how to spot stigma, remove it, and replace it with language that respects people and strengthens credibility. As a startup advisor, I emphasize the importance of effective communication in brand strategy consulting
Keynote: Stigma quietly erodes trust, engagement, and outcomes. This session, led by a healthcare marketing consultant, shows how to spot stigma, remove it, and replace it with language that respects people and strengthens credibility. As a startup advisor, I emphasize the importance of effective communication in brand strategy consulting.
Audience leaves with: Stigma-Safe Messaging Checklist, fast copy audit method, and before-and-after rewrite examples tailored to healthcare communications.
Harnessing Purpose in the Employee Experience: Building Engagement, Retention and Trust
Keynote: In constant change, people do not just want direction; they want meaning. This session helps leaders turn purpose into daily behaviors that build engagement and keep teams anchored. As a healthcare marketing consultant, I understand that aligning brand strategy consulting with team purpose is vital for success. Audience leaves wi
Keynote: In constant change, people do not just want direction; they want meaning. This session helps leaders turn purpose into daily behaviors that build engagement and keep teams anchored. As a healthcare marketing consultant, I understand that aligning brand strategy consulting with team purpose is vital for success. Audience leaves with: Manager conversation guide, purpose-to-performance alignment prompts, and an internal communication cadence that leaders can implement immediately, ensuring they have the tools to act as effective startup advisors.
Marketing With a Conscience: Reclaiming Integrity in a Purpose-Driven World
Keynote: In a world of skepticism, integrity is not just a nice-to-have; it's a competitive advantage. This talk, particularly useful for leaders in brand strategy consulting and healthcare marketing consulting, helps navigate complex issues with purpose as a compass, while effectively reducing reputational risk.
Audience leaves with: A
Keynote: In a world of skepticism, integrity is not just a nice-to-have; it's a competitive advantage. This talk, particularly useful for leaders in brand strategy consulting and healthcare marketing consulting, helps navigate complex issues with purpose as a compass, while effectively reducing reputational risk.
Audience leaves with: An ethical marketing decision checklist, trust and harm pre-mortem method, and practical language guidelines for transparency without overpromising, making it an invaluable resource for startup advisors.