Melissa's Signature Talks
Speak with Purpose: How Authentic Communication Builds Trust, Loyalty, and Brand Integrity
Speak with Purpose: How Authentic Communication Builds Trust, Loyalty, and Brand Integrity
Speak with Purpose: How Authentic Communication Builds Trust, Loyalty, and Brand Integrity
In today’s hyper-connected world, people don’t just engage with brands—they evaluate them. Every message, every campaign, and every silence tells a story. And in that noise, authenticity is the signal.
In this powerful and practical session, Melissa Fors Shackelford makes the case that authentic communication is not a soft skill—it’s a s
In today’s hyper-connected world, people don’t just engage with brands—they evaluate them. Every message, every campaign, and every silence tells a story. And in that noise, authenticity is the signal.
In this powerful and practical session, Melissa Fors Shackelford makes the case that authentic communication is not a soft skill—it’s a strategic advantage. Rooted in over two decades of experience leading marketing and brand strategy across healthcare, tech, and mission-driven sectors, she shares how aligned, transparent, and values-based messaging can fuel connection, rebuild trust, and sustain brand credibility through change.
Harnessing Purpose: How Marketers Can Lead with Meaning and Still Drive Results
Speak with Purpose: How Authentic Communication Builds Trust, Loyalty, and Brand Integrity
Speak with Purpose: How Authentic Communication Builds Trust, Loyalty, and Brand Integrity
In a noisy, metrics-obsessed world, it’s easy for marketers to lose sight of why the work matters. But purpose isn’t just a positioning exercise—it’s a lever for clarity, alignment, and sustained performance.
This session draws from Melissa Fors Shackelford’s book Harnessing Purpose to offer a practical guide for brand and agency markete
In a noisy, metrics-obsessed world, it’s easy for marketers to lose sight of why the work matters. But purpose isn’t just a positioning exercise—it’s a lever for clarity, alignment, and sustained performance.
This session draws from Melissa Fors Shackelford’s book Harnessing Purpose to offer a practical guide for brand and agency marketers seeking to reconnect teams, campaigns, and creative with deeper meaning. You’ll learn how to embed purpose into strategy and day-to-day work without losing sight of deadlines, deliverables, or bottom-line goals.
Marketing With a Conscience: Reclaiming Integrity in a Purpose-Driven Age
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
In this keynote, Melissa Fors Shackelford explores the ethical crossroads marketers face today and what it means to do marketing with integrity in industries that touch human lives. Drawing from her work in healthcare, behavioral health, and mission-driven brands, Melissa challenges the belief that high performance and strong ethics are
In this keynote, Melissa Fors Shackelford explores the ethical crossroads marketers face today and what it means to do marketing with integrity in industries that touch human lives. Drawing from her work in healthcare, behavioral health, and mission-driven brands, Melissa challenges the belief that high performance and strong ethics are mutually exclusive.
She shares the inspiration behind her book Harnessing Purpose, born from conversations with marketers who felt disconnected from their values, and unpacks the deeper question many professionals carry silently: Is this what I signed up for?
With real examples, including the addiction treatment industry’s ban from Google Ads, Melissa offers a grounded, candid look at how systems can drift from ethics and how to course-correct with purpose as a guide. Audiences will walk away with both reflection points and practical tools to lead with more clarity, alignment, and courage.
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
Breaking Barriers: Understanding and Addressing Stigma in Healthcare Marketing
Stigma remains a significant barrier in healthcare, impacting patient access, quality of care, and health outcomes. For healthcare professionals, understanding and addressing stigma is essential to improve the well-being of those we serve and to build trust, increase engagement, and drive more effective communication strategies. In this
Stigma remains a significant barrier in healthcare, impacting patient access, quality of care, and health outcomes. For healthcare professionals, understanding and addressing stigma is essential to improve the well-being of those we serve and to build trust, increase engagement, and drive more effective communication strategies. In this session, let’s explore the concept of stigma in healthcare: what it is, why it persists, and the profound effects it has on individuals, families, and communities.